Independent Meta Ads Audit: Find the Spend Your Reports Don’t Explain
A manual review of your Facebook and Instagram campaigns, with independent recommendations on targeting, tracking and wasted spend.
Plenty of Clicks. But Are They Bringing in Customers?
A busy Facebook or Instagram campaign can look convincing in a report. The harder question is whether those clicks and reported conversions represent useful enquiries or sales.
I review your account settings and performance data to check what your campaigns are optimising for, who they reach and how results are measured.
You pay for my assessment, not a pitch for a management contract. I explain what is working, where I see problems and what I recommend changing. You decide what happens next.
What the Audit Covers
I manually review the account to separate useful activity from settings and campaigns that need attention.
1. Pixel and Conversion Tracking
I check your pixel setup and the actions counted as conversions, including whether reported results give a fair picture of enquiries and sales.
2. Advantage+ and Automated Placements
I review targeting expansion and placement performance to see whether automated settings are sending budget towards audiences or placements that aren’t delivering useful results.
3. Audience Overlap and Frequency
I check for overlapping ad sets and repeated exposure that could make your budget work harder without reaching enough new potential customers.
4. Campaign Objectives and Optimisation
I check whether your campaigns aim for clicks, visits, leads or purchases, and whether that choice matches what your business actually needs.
5. Creative Fatigue and Campaign Structure
I review ad frequency and performance trends to identify tired creative and gaps between prospecting and remarketing.
You Own the Recommendations. You Choose What to Implement.
The audit gives you findings and recommendations, rather than making changes to your account. You choose who implements them, with no obligation to change providers or sign up for ongoing management. You can:
Hand it to your current agency
Take the exact list of issues back to your provider, discuss the recommendations and agree on what to implement.
Hand it to your in-house team
Give your internal staff a step-by-step set of recommendations to address wasted spend.
Implement the recommendations yourself or use a third party
Implement the adjustments on your own schedule or hire any specialist you choose.
Work with me
If you want me to help implement the recommendations, we can discuss a separate, direct project engagement. This is entirely optional.