Independent Google Ads Audit: Stop Setting Fire to Your Ad Spend
A meticulous, manual diagnostic of your Google Ads account designed to uncover hidden waste, eliminate junk clicks and instantly reclaim your profit margins.
Is Your Google Ads Account Bleeding Cash on Autopilot?
Google Ads has become a black box. Between Performance Max campaigns, automated bidding strategies and aggressive Broad Match push tactics, Google has made it incredibly easy for a business owner or an overwhelmed account manager to waste thousands of dollars without even realising it.
If you are just blindly trusting that your agency, freelancer or in-house team is keeping an eye on every dollar, you are likely leaving massive sums of money on the table.
Over the past decade, I have audited hundreds of Google Ads accounts. In nearly every single instance, I have uncovered immediate, actionable savings of anywhere from hundreds to tens of thousands of dollars per year — all by simply turning off the features and targets that are burning your budget.
What I Pull Apart
I manually comb through the backend of your account to find the structural flaws where your money is evaporating.
1. Wasted Search Terms & Junk Clicks
Are you paying $5, $10, or $50 a click for search queries completely irrelevant to your business? I audit your search terms report line-by-line to see exactly what phrases you are actually paying for, building robust negative keyword barriers to block future waste.
2. Broken or Inflated Conversion Tracking
If your tracking is misconfigured, your account might look like it's doing great while your bank account tells a different story. I verify you aren't optimising for “junk conversions” (spam bots or repeated page refreshes), which causes Google's AI to bid higher on useless traffic.
3. Hidden Location and Placement Settings
Google loves to slide in default settings like targeting people “interested in” your location rather than people actually located in your target market. I root out these hidden toggles that frequently lead to out-of-market budget drain.
4. Mismanaged Automation & Performance Max
Performance Max campaigns are notorious for eating up branded search traffic you would have won organically, or wasting budget on low-tier mobile app display placements. I check if your budget is being eaten by cheap, non-converting display ads.
5. Inefficient Bidding Strategies
Are your Target CPA or Target ROAS settings actually forcing you to overpay for conversions? I analyse your historical bidding data to ensure you are paying the absolute minimum required to acquire a customer.
You Own the Roadmap. You Choose How to Fix the Leaks.
Because this is a strictly independent, paid diagnostic service, you have complete control over how you use the findings. There are zero strings attached, no awkward sales pitches and no forced retainers. Once I deliver your comprehensive cash-saving report, you can:
Hand it to your current agency
Take the exact list of issues back to your provider, hold them accountable and force them to plug the leaks.
Hand it to your in-house team
Give your internal staff a step-by-step technical blueprint to eliminate waste immediately.
Fix it yourself or use a third party
Implement the adjustments on your own schedule or hire any specialist you choose.
Work with me
If you want me to personally step in and execute the fixes, we can discuss a separate, direct project engagement — but this is entirely optional.