Independent LinkedIn Ads Audit: Stop Paying to Reach the Wrong People
A manual review of your LinkedIn campaigns to check targeting, placements and lead tracking, with recommendations to make better use of your budget.
Are You Reaching Buyers, or Just Buying Expensive Clicks?
LinkedIn lets you target people by their professional background. That doesn’t mean every click comes from someone who can buy from you.
I examine who your campaigns reach, where your ads appear and what happens after someone responds. The aim is to find spend that isn’t supporting your business goals.
This is a paid, independent review. You get an assessment of the account and recommendations you can take to your existing provider or team. There’s no requirement to buy ongoing management.
What the Audit Covers
I review how the account reaches your target market and whether the reported results reflect worthwhile business enquiries.
1. Audience Network and Placements
I review spend and results on LinkedIn and its Audience Network to see whether off-platform placements are contributing useful traffic and enquiries.
2. Job Titles, Seniority and Company Targeting
I compare your targeting and demographic reports with the roles and businesses you want to reach, looking for mismatches in who actually sees your ads.
3. Audience Size and Repeated Exposure
I check whether a narrow audience is seeing the same ads too often, and whether targeting can be adjusted without losing relevance.
4. Lead Gen Forms and Conversion Tracking
I review your Insight Tag, conversion setup and Lead Gen Forms, including how enquiries reach your CRM where relevant.
5. Bidding and Budget Pacing
I examine bidding settings and how spend is distributed to identify whether the current approach supports your lead goals.
You Own the Recommendations. You Choose What to Implement.
The audit gives you findings and recommendations, rather than making changes to your account. You choose who implements them, with no obligation to change providers or sign up for ongoing management. You can:
Hand it to your current agency
Take the exact list of issues back to your provider, discuss the recommendations and agree on what to implement.
Hand it to your in-house team
Give your internal staff a step-by-step set of recommendations to address wasted spend.
Implement the recommendations yourself or use a third party
Implement the adjustments on your own schedule or hire any specialist you choose.
Work with me
If you want me to help implement the recommendations, we can discuss a separate, direct project engagement. This is entirely optional.